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How can I advertise jobs on LinkedIn in the feed or in LinkedIn Jobs?
How can I advertise jobs on LinkedIn in the feed or in LinkedIn Jobs?

Learn how to easily post a job to LinkedIn Feed (free) or advertise in LinkedIn Jobs.

Raphael Mösch avatar
Written by Raphael Mösch
Updated over a week ago

Requirements

  • 'Recruiter rights' (authorization to employees in the process / dossiers)

  • You need a job with an activated online application. Read here how you can publish the job.

  • Access to your LinkedIn profile or the LinkedIn profile of your company.

Posting a job in the LinkedIn feed (in your personal account)

1. Go to the "Jobs" menu in Dualoo and select the job you want to post on LinkedIn. Activate the posting for LinkedIn Feed under "Publish" - "Google & Social Media Posting" (direct integrations) by setting the button to "On".

Tip: If you want to advertise the job via LinkedIn Jobs and the LinkedIn feed and want to evaluate how many applicants were received via which of the two channels, enter different labels ("LinkedIn feed" and "LinkedIn jobs").

2. By clicking on "On", you will automatically be redirected to LinkedIn and the post for the feed will be prepared. If you are not automatically logged in, you will need to enter your LinkedIn password.

3. Select Share in a post.

4. Now you can add your desired text to your post.

Tip: Find out here how admins can customise the social media image (in this example, the Dualoo logo).

5. then you can post the article and publish it in the LinkedIn feed.

6. this is what the post looks like in the feed.

Tip: Share the link with your company profile and invite your colleagues and employees to share the link via LinkedIn.

7. Now all you have to do is wait for online applications and you will see in the job settings how many applications you have received via the LinkedIn feed.

Post the job in the LinkedIn feed (in the company account)

Posting the job directly to the feed is done via your personal account by default. If you want to share the post directly in the feed of your company account, follow the instructions for posting in your personal account up to point 3.

4. Click on the dropdown field with your name.

5. All LinkedIn profiles to which you have access will now appear.

A red message appears at the top which can be ignored and the profiles appear greyed out. Even if this may look strange at first glance, you can now change the profile.

6. Click on the selection button (circle) on the far right to select the desired profile.

7. Click on Save.

8. Now you can again add the desired text and publish the post for the job directly in the company account.

Publication by

If you do not have access to the company LinkedIn profile yourself, the posting can also be made by people without Dualoo access.

1. In the desired job in the detailed settings under "Publish" - "Google & Social Media Posting" (direct integrations), Activate the alert for LinkedIn Feed by setting the button to "On".

2. Close the window that opens without submitting the post.

3. Sharing the job advertisement on LinkedIn is already activated in the job advertisement, and the people who are to publish the post on their personal or company LinkedIn profile can use it to make the post on LinkedIn.

Posting / publishing a job on LinkedIn Jobs

1. Go to the "Jobs" menu in Dualoo and select the job you want to advertise on LinkedIn. Enter a new link for the "LinkedIn Jobs" label under "Links to application form". Here you will find general instructions on how to enter links to job portals and social media.

Tip: Use different labels for LinkedIn Jobs and the LinkedIn feed (this label can be found under (Google & Social Media Posting (direct integrations)) to evaluate the two channels individually.

2. Now switch to LinkedIn and log in with your company profile.

3. Switch to Jobs and click on "Post a free job advertisement".

4. Enter the required information about the job as usual.

5. Important: In the menu item "How would you like to receive your applications?", click on "via an external website". Then enter the link to the application form from Dualoo.

6. Close the job posting. If desired, you can also apply for the advertised job. Please note: Only one job posting can be published free of charge.

7. Here you can see an example from one of our customers of how the job advertisements look under LinkedIn Jobs and also on the company's LinkedIn page under Jobs. You can also see how the applicant lands in the Dualoo input mask via the Apply button:

8. Now all you have to do is wait for online applications and you can see how many applications you have received via LinkedIn Jobs in the job settings.

Tip: Also post the job in the LinkedIn feed and invite your colleagues and employees to share the link via LinkedIn.

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