Requirements
Rights as Dualoo admin
No Google Ads account necessary
What is Google Ads for job advertisements?
In Switzerland, 50% of users now start their job search on Google (in the DACH region, it's even more). It is therefore important to optimise your own jobs on Google. With the integration, you can now easily and effectively place individual jobs on Google search result lists with Google Adwords.
Advantages of the Google Ads add-on
The Google Ads add-on in Dualoo offers numerous advantages:
No more multiple administration of advertisements: The advertisement texts are created centrally in Dualoo and forwarded to Prospective, which then creates the Google Ads for the corresponding job advertisement. This happens in the background, so you no longer have to maintain texts and other information in multiple locations and manually forward them to your marketing department or an external agency.
Easy publication (no Google Ads account necessary): With just a few clicks, Dualoo advertisements can be found directly on Google and appear as an ad in Google searches.
Greater reach: Take advantage of the reach of Google searches and other areas of the Google network.
Automated keyword optimisation: When you book, your job is analysed on the basis of the existing job information and advertisement texts, and the most appropriate and effective keywords are determined using an algorithm. The job is then automatically transmitted to Google and placed as an Adwords campaign. No further intervention is necessary.
Centralised management of applications: All applications via Google Ads are received centrally in Dualoo. This enables all applications to be edited efficiently and clearly.
Improved evaluations: All applications are automatically stored with the source Google Ads. This enables a more precise and comprehensive evaluation of the data.
How do I activate the interface?
1. Go to ‘Settings’ and select ‘App Store’. Then click on the ‘Details’ button for the ‘Google Ads’ add-on.
3. Accept the terms and conditions, the terms of use and the privacy policy of Prospective and click on the ‘Install’ button.
4. Under ‘Jobs’ in the job settings, ‘⚙️’ is now available in the ‘Publishing’ section of Google Ads under ‘Direct Integrations’.
5. How to advertise and apply via the Google Ads interface can be seen here.
What costs are involved?
Costs on the Dualoo side
There are no additional costs for using the add-on / interface.
Costs on the Google Ads (by Prospective) side
The following costs are for information purposes only; billing is done directly by Prospective. The following prices are valid until 31 December 2024.
Advertisement Type | Description | Cost per advertisement (excl. VAT) |
Google Ads (single advertisement) | Duration: 30 days Country: Global
| 429.35 CHF |